Operational in 22 countries worldwide, the WOD programme is Vodafone’s unique corporate giving initiative which mobilises employees to take time out of their regular tasks and work for a charity of their choice. The programme goes beyond the traditional “cheque book charity” approach by providing people a unique opportunity to donate time and skills to a charity of their choice.
Mr. Rohit Adya, External Affairs Director, Vodafone India Limited believes, “The World of Difference programme is an integral part of our commitment to contribute to society in the most meaningful way. Our employees are true representatives of the commitment. In return, we gain from the rich experiences and learning that they bring back from their stint in the programme. Over the past three years, we have seen a phenomenal response from Vodafone employees to participate in and commit their best capabilities to this initiative. We will continue to look at better ways and means to spread the benefits of this exclusive employee volunteering programme to more communities,”
A core component of this innovative initiative is the Giving Championships with GiveIndia as the fundraising partner. As the 33 employees work with 29 NGOs for 8 weeks, entire Vodafone family participates to raise funds through Giving Championships for the NGO “Educate Girls”. This year, Vodafone employees, their friends and families are aiming to send 30,000 out-of-school girls back to school for at least one academic year by raising a sum of INR 75 lakhs. To send these girls to school all the circles a putting in efforts through dedicated fundraising pages. It’s an exciting time with innovative ways of fundraising like auctions, charging parking for donations, chai day donations, housie, book sale, golfing events, pot luck, birthday cake donations, data rush being tried out by circles. The healthy competition between the circles to raise more funds and support more girls is reflected on the leaderboard.
Vodafone has involved not only the internal stakeholders but also customers through the Giving Championships. Vodafone retail stores across India are selling special school themed ZooZoo and Zumi merchandise thus supporting Educate Girls.
With implementation partner Dasra, the 2014 programme saw 33 employees working with 29 NGOs in women and education causes, inline with the focus areas of Vodafone Foundation. The World of Difference programme is not only as an initiative to contribute to society, but also a key skills development programme for employees. Vodafone Foundation imparts adequate social-sector training, mentoring and ongoing support to all the participating employees. An innovative and engaging mobile application was also developed to facilitate field reporting, on-going monitoring and to raise the level of interaction with the Vodafone volunteers during their eight-week project placements.
We wish Vodafone all the very best for this innovative and fantastic initiative of engaging employees and providing an opportunity to employees to make a difference and become socially aware corporate citizens. You can make a difference too - Click here to do your bit.
Since its introduction in India (November 2011), WoD has seen participation of 78 employees donating over 38,500 man-hours, while working on 73 unique social projects with diverse NGOs, spread over eight-weeks away from their home, office, friends and family, these inspiring individuals have successfully managed to build leadership and capacities for NGOs, using their skills, expertise and passions.