It doesn’t take a lot to put some thought in your gift!

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The great Indian holiday season is well and truly here. While it is a time to let go and embody the festive spirit, there are many of us who feel the pressure of giving the right gift. The self driven stress is not of making a statement of largesse but to just be thoughtful and make the gift count. Seems simple enough, but anyone who has tried to put some thought behind their gifting, knows just how hard it really is. Unfortunately, this is not just restricted to the happy festive season where at least you have long standing rituals and traditions to fall back on; giving the appropriate gift for birthdays is even a trickier proposition. And even more so in the case of large corporations, where you do want to be employee friendly and make the employees feel loved by personalizing the gift as much as possible. A great sounding thing on paper much, like most marketing briefs but next to impossible to implement. Again like most marketing briefs.

We are inundated with birthday mails, flowers, cakes and a small celebration in some cases. But how would it feel if you instead are gifted a donation, something which will make not just a difference to the life of the Birthday Boy/Girl but also to an underprivileged. Well Genpact India has done just that in partnership with us, wherein they strive to make their employees feel special on their birthday by gifting a donation to them. They are donating a mid-day meal for two school going children for a month on behalf of the birthday celebrant. The initiative is the brainchild of Mr. Sidhartha Shishoo, VP – HR & CSR leader, Genpact, says “Rather than a regular greeting card or even flowers/chocolates, this donation was touching lives – what better way to celebrate an occasion! Most employees responded saying they were touched by the gesture - and as a socially responsible Organization this was a perfect option. The GiveIndia portal gives us great donation options with a wide range of NGOs & causes. The entire process was automated and easy to set up – sending branded & personalized Birthday messages to employees across India on the day of the occasion.”

Some of the recipients have gotten back with effusive praise for the initiative; Mr. Lovekesh Aneja was so overwhelmed by the gesture that he even offered to contribute for the same.

This is a new milestone in employee engagement and Genpact India has truly led the way. We will have to wait and watch to see if this helps spark innovation in the rest of us. 

Giving Matters at Jardine Llyod Thompson India

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JLT India Pvt. Ltd. is a wholly owned subsidiary of Jardine Lloyd Thompson Group, one of world’s leading global insurance broking, employee benefits and consultancy firm. JLT India provides a number of services categorized under the following verticals to JLT operating entities across the globe : Operations, IT, Specialised Accounting, Knowledge Services, Group Business Process Management. This month we find out how the organization excels in engaging its employees through various CSR initiatives.

We had the pleasure of interacting with Ms. Roopa Kochhar, Director-HR at JLT India. Ms. Kochhar has 12+ years of rich experience in the Human Resources space and is managing the Corporate Social Responsibility function at JLT India. It was interesting to know about various platforms adopted to promote giving culture, challenges faced and the road ahead.

GiveIndia: What is your role and for how long have you been with the organisation?
Roopa: I work in the capacity of the Chairperson of our Corporate Social Responsibility function at JLT India called WeCare. WeCare has been supporting our charity partner, Udaan for the last 7 years however the committee was set up 4 years ago under the able guidance of our ex-CEO, Mr. V Balamurugan. Today, the committee is spearheaded by our current CEO, Mr. Puneet Satyawadi. The committee, responsible for governance and delivery of our CSR agenda , comprises of another director and 6 members representing different functions within the organisation and working towards specific roles and responsibilities defined by the JLT India CSR policy.

GiveIndia: What is the idea of giving at JLT and what platforms have you adopted to ensure Giving culture?
Roopa: A key theme of the JLT India CSR agenda is to enable our employees to go beyond the realm of business and associate themselves with social causes that create a positive impact at the grassroot level. The culture of giving is not just monetary, yes, funding support is key for success of the initiatives driven by our CSR partners; however; "Giving" in our CSR dictionary is also about time and volunteering effort. Hence, we act as the main benefactor for Udaan as well as allow our employees a few hours off during the work week to participate in volunteering activities. We use platforms like Payroll Giving and the India Giving Challenge to generate awareness about our supported causes and raise funds for these initiatives.

GiveIndia: Speaking of Payroll Giving, till date over 400+ employees from JLT have chosen to contribute towards the programme. Do you think Payroll Giving adds a new dimension to the host of socially engaging activities? If so, how is Payroll Giving working out for the employees?
Roopa: Payroll giving is a good means of sustained revenue generation for the charities of our choice and also creates a sense of purpose for our employees. We would like to believe employees are happier working for a socially aware/ sensitive organisation. We would like to do a lot more through payroll giving and are in the process of running awareness sessions across the organisation.

GiveIndia: Given that employees are working round the clock in different shifts, how easy or difficult does it become for you to get employees engaged in CSR initiatives?
Roopa: Varying shifts can pose a challenge. Allowing employees some time off during the work week and designing volunteering programmes that suit their availability helps address part of the challenge. We are continuously on the lookout for projects and initiatives that may not necessarily be periodic but are high impact for employee participation to be sustained.

GiveIndia: JLT has been participating in the India Giving Challenge every year now and last year was among the Top 5 Corporate in raising funds. What were the strategies and planning used to achieve this feat? And how are you planning to go about this year?
Roopa: Over the years the India Giving Challenge has become a phenomena at JLT India. From mailers to standees at high visibility areas of the office, word of mouth to floor walks and team competitions, the committee deploys various marketing activities to raise funds during IGC. We have also started talking about our CSR initiatives, Payroll Giving and IGC at induction sessions for new joiners. This year, we are planning an auction of photographs captured by employees in addition to other activities to raise funds.

GiveIndia: Lastly, what is the future of Giving at JLT?
Roopa: The future looks promising! Our commitment towards giving back to society is evidenced by having a formal CSR policy in place, multiple volunteering programmes, and garnering greater support from our global offices for our constant pipeline of charitable initiatives.
















A glimpse into the behind-the-scenes activities that our teams experience, as we scout out the best NGOs for you

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This experience in this post is Tarika's. Tarika travels across the country to visits and chronicle our NGOs, their founders and the amazing work they do at http://ngos.giveindia.org. Reproduced below is an email she sent her team about her experiences through Uttar Pradesh. As it gives a good sense of the behind-the-scenes activities that our teams go through, to scout out the best NGOs for you, it has been posted here. 

Hi All,

Since its going to be quite a while till I get back to Bombay, I thought I'd update you all about my Uttar Pradesh NGO visits by email. Also, since I had quite an interesting time in UP.

Samerth's school is located 4 hours away from Raipur
First stop when I left Bombay after the 15th August weekend was Raipur. I was off to visit the NGO Samerth. They run a school for tribal children in Chhattisgarh, which takes about 4 hrs to get to (by car) from Raipur. This was my first visit to a tribal school and I had to talk to the parents here via the school teacher acting as translator! Most of the (pre-school) children on the other hand were just petrified of me. One kid started crying and on seeing him so did a dozen others - and didn't stop till I left! So the pictures I took here were only of half the class.
At Samerth's school for tribal children

On the way back, cops kept stopping our car every 100m or so asking us where we were headed. And told us that after a certain point, there was a "chakka jaam". Not sure what exactly that means but turns out that the Chhattisgarh Chief Minister was coming to a nearby town/village ( which also happened to be his hometown/village) and the villagers were protesting. He had promised them a school, which hadn't been fulfilled. I kind of freaked when we had to stop to figure out what to do. Bike after bike with 3 men each, holding lathis, and with dupattas tied as bandanas kept passing by. A few phone calls to local cops on duty later, we were asked to drive back 30 mins and take an alternative route. Which the driver initially refused because its a really bad road and he was scared of his car getting stuck in keechar. But when we approached, we saw that it had been done up by MREGA. Phew! We drove down and returned a little later than expected. God knows what we would have done otherwise. We were a good 2 hrs away even from a rundown hotel!
GiveIndia employee distributing saris to poor widows at Maitri, Vrindavan
I then headed to Mathura to visit Maitri's home for widows. I was totally blown away by their work as well as their founder Winnie Singh. She's make a really good speaker - her story on how she set up Maitri is quite inspiring! The NGO essentially supports poor widows who have come to spend the rest of their lives (after their husband's deaths) in Vrindavan since their families have abandoned them. On Day 1, I met Winnie and her husband at their upcoming Satyamev-Jayate supported center. We chatted for hours. With the construction work and the widows' bhajans, it was just too noisy to get video of the interview so I just noted everything down on paper. The city of Mathura though is really something else. It's unbelieveable how it's still stuck in the 19th century living off the fact that it was Lord Krishna's birthplace. On the NGO staff's insistence, I did visit a few temples in the evening as well as the Ganga aarti. But the highlight truly was when we were heading to the Ganga aarti on a cycle rickshaw. Passing through a crowded, narrow seat, my spectacles were suddenly taken off my face. Yes, I say "taken off my face" because a monkey literally yanked them off! He then went up to the roof of some shops and chewed on them while a banana-seller realised his opportunity to make some quick money and came to my rescue. The banana-seller kept throwing bananas up to the monkey in the hope that he would leave the glasses for the bananas. Rs. 25 worth of bananas later, that worked; and with a long stick, we pulled the glasses down. Surpringly in one piece, through crooked and with monkey teeth marks on them!
Shramik Bharti's recording studio that transmits educational information

The highlight of my next visit, which was to the Kanpur-based Shramik Bharti, was me being interviewed for "Mehmaan Manch" - a weekly talk show on the local radio in UP (91.2). Since the radio station was on our route to meet the villagers (for my writeups for http://ngos.giveindia.org) , their CEO Rakesh asked me to stop by for 10 minutes to have a look. He was really looking for funding ideas for the station from me. Little did I realise that their staff (who are all volunteers from the village) would want me to be guest speaker. So I spoke about GiveIndia, what had brought me to the villages that day, and of course signed off with a message for girls to study so that they stand a chance to become like me ;-)I have asked them for a copy of the same once the edited version is in place - will share.
Milaan's school where classes are going on while work continues...
Post Kanpur, I headed to Lucknow. Nothing eventful here but have to say that Milaan's school is on its way to becoming like Christel House Foundations (CHF). To get what I am saying, watch the video on CHF put up on http://ngos.giveindia.org/ I had scheduled 2 days for the visit but we finished in a day. But the team here was really nice and let me use a computer through day 2 at their office. They even took me out to dinner the first night.  
One of the only pictures I managed to sneak, because of the monkeys,
 at the Ganga aarti, 

Last stop was Kiran Society in Varanasi. I really wish the visit was better organised here. The NGO is located 1 hr from the main city, in Madhopar village. And their school bus also picks up visitors to the NGO daily and drops them back to the city along with the children. So I could have ideally finished everything in one day by interacting with the children in the bus on the way there and back. Unfortunately this didn't strike Kiran's team and I took a train that only got into Varanasi at 9am (instead of another that would get into the city at 6am) as I thought 6am would be inconvenient for the driver (as he would need to leave Kiran at 5am to come get me). Further, it's only when I got there that I realised that their Founder lives at Kiran itself. Their website mentions that their Founder is from Switzerland. It's only at Kiran that I realised that the "JK" in ther CEO's name Mrs. Sangeetha JK stands for "Juddith Keller" - Sangeetha is her Indian adopted name! So I missed meeting her as she was in Bangalore when I visited :-(

BTW, ORG team, its because of this connection that they have many donors abroad. But many were not able to donate during the India Tax Saving Challenge because of the second level password. I spoke to one of their long term volunteers from Switzerland for a couple of hours on day 2. He was very upset about foreigners not being able to donate and went on about how our site is flawed till I explained it all. He also referred to our tier 1 MOU as a "stone-cold agreement" and how it's not a partnership agreement but "GiveIndia is dictating terms" in it. Again, I spoke to him about the bad experiences we've had (without naming any NGOs) and he kind of understood where we were coming from. Their COO Ranjeet was all praises for Valli and he also said that he's very open to Kiran being used for experimentation for any new funding models/activities that GiveIndia comes up with - he understands that we need to be experimental too.

Before I sign off, I just like to say that this was one tough journey. It was around 40 degrees everywhere ( barring one day in Kanpur when it rained), the road distances were long and the roads just terrible. The potholes in UP give competition to the craters on the moon! But what was the worst was that there was hardly any electricity (to the point that even invertors went of). Shramik Bharti shared with me that they had spent Rs. 40,000 on diesel for their generator the past month! At most places where I was meeting beneficiaries, we sat in the shade but were fanning ourselves with my notepad and other brochures of the NGO to keep flies away. It is also very scary when the electricity went at both Mathura and Kanpur station - it got pitch dark and I was clutching onto my main bag for a good 10 mins or so lest someone tried to flick it. I would have truely be stranded without money and my phone had that happened! Despite the pains, this was one memorable trip.

I came back yesterday to my 5 year old nephew asking me "Aap intne kaale kaise ho gaye" (why I have become so black?) But for the first time, was truly glad to be back - to eat some fruit and salad ( versus the Samosas and Wadas I had been eating as that's all you get from roadside stalls as you go more rural) and to get my spectacles fixed! 

And lastly, if you enjoyed reading the above and would like to experience the same, do accompany me on a visit or 2. There are no more NGOs to visit in Maharashtra, which means you would need to be prepared to travel a bit. Am headed to Tamil Nadu post-Diwali so folks in Bangalore/Chennai do consider the offer :-)



Giving Matters at Abbott Healthcare

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Abbott Healthcare is one of the top Healthcare companies in India with market leadership and strong distribution network. This month we find out how the organisation excels in engaging its employees through the various CSR initiatives.
We had the pleasure of interacting with Ms. Sulaksha Shetty, HR Business Partner, Abbott Healthcare. Sulaksha has 13+ years of rich experience in HR. It was interesting to know about various platforms adopted to promote giving culture, challenges faced and the road ahead.


GiveIndia: What is your role and for how long have you been with the organisation?
Sulaksha: I have been associated with Abbott Healthcare for 2 years now and currently I am the HR Business Partner supporting Support functions and a few Commercial functions at Abbott Healthcare Solutions.

GiveIndia: What is the idea of giving at Abbott and what platforms have you adopted to ensure Giving culture?
Sulaksha: As a Healthcare company, our mission has been to turn science into Caring. Caring is also one of our core Values which we all practice in our daily work life. We encourage employee volunteerism and as an organisation participate during the Joy of Giving Week. Joy of Giving Week, now known as ‘Daan Utsav’ has proved to be a strong platform to reinforce the Giving Culture in the organisation. It’s an event managed totally by our employees and has seen good traction and participation in the company. The enthusiasm and pride which employees experience through Giving is visible during the JGW. We have employees participating for various causes like blood donation, Mid-day meal scheme, NGO Mela and monetary donations. One more employee giving initiative that we started 5 years back was to partner with GiveIndia for the Payroll Giving Programme. GiveIndia creates awareness on the Payroll Giving Program and employees who are keen to contribute enrol for the program.

GiveIndia: Speaking of Payroll Giving, till date over 100+ employees from Abbott have chosen to contribute towards the programme. Do you think Payroll Giving adds a new dimension to the host of socially engaging activities? If so, how is Payroll Giving working out for the employees?
Sulaksha: The online interface provided by GiveIndia ensures ease of access thus enabling employees to reach out to various institutions for extending financial assistance for causes close to their heart.
Payroll Giving program complemented with engaging online portal is a powerful tool to engage employees who are keen to participate in socially engaging activities but who may not find time given their work and personal commitment. Our employees find the portal informative and easy to manage.
Employees have been sharing their experiences with us. Be it supporting education for lesser privileged children or providing financial support to charitable institutions providing shelter to needy, the experience of reaching out to the needy on a sustained basis has been source of satisfaction to our employees.

GiveIndia: Given that employees at any pharmaceutical company are largely preoccupied with research and sales, how easy or difficult does it become for you to get employees engaged at CSR initiatives?
Sulaksha: At Abbott we see an equal involvement of employees and senior leadership towards ‘Giving’. This is evident from the growing participation from our employees on various initiatives such as Payroll Giving, Joy of Giving Week or Mumbai Marathon that we participate. Its their passion and commitment towards Giving which has helped us not just sustain these initiatives over years but also take it to next level.
For instance, while we would celebrate Joy of Giving Week and support multiple NGO, last Christmas our employees suggested that we could celebrate Christmas and thank the housekeeping personnel. The idea came in from employees and was worked out by them and was a success.

GiveIndia: Lastly, what is the future of Giving at Abbott?
Sulaksha: As mentioned earlier, we see us taking our existing Giving programs to the next level. Infact this year we are
planning to expand footprints for Payroll Giving Program and reach out to our new hires with this proposition during their induction.

Here is India’s answer to the ALS ‘Ice Bucket Challenge’....

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Since the ALS "Ice Bucket Challenge" came to India, many ordinary and celebrity Indian's have taken to it - from Bollywood celebrities like Akshay Kumar, Riteish Deshmukh and Bipasha Basu to sports celebrities like Sania Mirza, Yuvraj Singh and Ashwini Ponappa.

Manju Latha handing over a bucket of rice to a beneficiary
in Hyderabad. Source: The Hindu
However at the same time there have been mumblings of discontent from many in the Indian chatterati about the waste of precious water in a country like ours. However its one individual who decided to do something about it and created India's own desi version - the "Rice Bucket Challenge". The "Rice Bucket Challenge’ was the innovative idea of Hyderabad-based Manju Latha Kalanidhi who posted the challenge, seeking friends to cook or buy one bucketful of rice and feed the poor in the locality. She has even started a facebook page on the same https://www.facebook.com/ricebucketchallenge which in the last 7 hours has reached 250+ likes.

So here's how the GiveIndia Rice Bucket Challenge is going to works: you can either donate a bucket of rice or make a donation of Rs. 500 towards providing a meal to the poor. To find a local charitable institution, search here or visit www.guidestarindia.org or www.karmayog.org. If you prefer to donate money, some simple options are given below:

Leveraging GiveIndia's Online Donation Platform

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Apart from the exisiting Payroll Giving partnership do you want to know various other ways to leverage GiveIndia’s online donation platform for your campaigns? We bring to you cases of our corporate partners and their strategies to leverage GiveIndia’s platform to fundraise for their campaigns.

First case in point is Deutsche Bank’s annual India fundraiser ‘Trade for a Cause’ campaign. Trade for a Cause is a virtual trading game as a fund raiser for worthy causes, while providing an exciting opportunity for employees to sharpen their trading skills in a simulated market environment. By making a donation, employees support the cause and as an added advantage, join the trading game. This year Deutsche Bank supported Chirag Rural Development Foundation, one of GiveIndia’s listed NGO, to light up villages across states.

Given that Payroll Giving partnership is already in place, GiveIndia jumped in to help Deutsche Bank raise more funds by providing an opportunity to employees who want to contribute a big amount but cannot do so upfront. GiveIndia got a process in place so that employees can divide the amount over a period of 6 months and donate as EMI’s. Deutsche Bank successfully raised over INR 11 lac on using this EMI option.

Second case in point is Vodafone’s flagship ‘World of Difference’ campaign. Vodafone India used
GiveIndia’s platform for raising INR 1.12 cr+ for their World of Difference programme and sent 45,000+ girls back to school for a year. Employees donated the amount from their GiveIndia accounts as well as used GiveIndia safe online donation platform to contribute through Credit Card, Debit Card and Net Banking.

If you want to run fundraising campaigns too reach out to us and we can help you with all that you need :)

Giving Matters at Marico

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Marico Limited is one of India's leading consumer products companies operating in the beauty and wellness space. Empowered with freedom and opportunity, Marico works to make a difference to the lives of all their stakeholders - members, associates, consumers, investors and the society at large. This month we find out how Marico excels in engaging its employees and conserving ecology to 'Make a Difference' to the society.

We had the pleasure of interacting with Mr. Ashutosh Telang, Chief Human Resources Officer of Marico. In his 15 years in Marico, Mr. Ashutosh Telang has played an integral part in building strong organisational values. It was fascinating to learn about various platforms provided and initiatives taken to promote giving culture, challenges faced and the future of giving at Marico. 

GiveIndia: What is your role and for how long have you been with Marico?
Mr.Telang: I am the Chief Human Resources Officer at Marico.

I joined Marico in 1999 and since then have held several leadership positions in the
Corporate HR, International Business HR and Organisational Development divisions.

I have been closely involved in leading Marico’s efforts in streamlining HR operations, reinforcing organisation values, setting a Talent Pipeline creation process, integrating acquisitions, apart from ongoing connect and communication with Marico members, through various cross-functional initiatives.

GiveIndia: What are the key initiatives taken up by Marico towards conserving the ecology and reducing carbon footprint?
Mr. Telang: Nurturing and sustainability of the community are key aspects of our purpose, Make a Difference. At Marico, we are always on the lookout to make a positive impact to the environment around us. Some of the recent initiatives that we have taken up towards conserving the ecology are:
o We have actively worked on reducing the plastic consumption in the packaging of the bottles of our flagship brand, Parachute. In fact, the Parachute bottles are about 7% lighter and its caps are 2% lighter than the other vendors. There is a reduced consumption of PVC. Less than 2% of total plastic consumed in now PVC.
o At Marico, we have also converted most of our steam generation boilers from fossil fuel to bio-mass based boilers. As of now 94% of our fuel requirement is through renewable fuels such as bio-mass briquettes or rice husk.
o We also strive to be zero water discharge manufacturing facilities wherein all treated effluent gets used within factory premises for gardening purpose. All our factories have water harvesting system installed in its premises.
o In addition to the above initiatives, we also encourage green behaviour amongst our members, through the Green Awards. The parameters for awarding members on their Green initiatives are the impact of the initiatives on the environment and its sustainability from a long term perspective. The awards are given to projects that have had a positive net effect on the environment and have reduced the usage of products that harm the environment.

GiveIndia: Till date, over 200 employees from Marico have signed up for the Payroll Giving programme, contributing over 21 lacs of funds. In fact, you match contributions as well. Do you think Payroll Giving makes for an easier way for employees to engage with the cause of giving?
Mr. Telang: The Payroll giving program is one of many options provided by Marico to its members to contribute to society. Marico has been with the Payroll Giving program since 2007. We have come to understand over the years that members have a keen wish and desire to contribute to the society. Different members like to engage with community well being in different ways. However, often, members are unable to find the right platform through which they can get involved with the community on causes that they feel strongly about. 

In keeping with our philosophy, Make a Difference, we endeavour to provide various platforms to our members through which they contribute to the greater good. The Payroll Giving programme is one such platform. 

Members interested in monetary contributions as their form of giving, find it a useful service, as it not only gives them the option of choosing from a variety of causes but also monetarily contribute consistently as opposed to a one-off contribution. The programme also provides the members the option of supporting various causes through a single platform and they can do this effortlessly sitting at their workstations or even from home. And most importantly, they have a line of sight of how their contribution is being utilised. Members also find the registration  process simple on the GiveIndia website, and find it easy to set their monthly contributions by instructing the Marico payroll team. Knowing that for every contributing member, the organisation also contributes Rs.200/- per month also encourages members to contribute to the programme. 

In addition to the Payroll Giving programme, Marico offers various other platforms through which members can give to the society.

GiveIndia: What are the platforms provided to employees to encourage the spirit of Giving? Are there any “must do” CSR activities that your team does every year?
Mr.Telang: At Marico, members are encouraged to contribute towards the larger community. This is done through our brands and also through various initiatives and activities that are conducted at the local level in the different locations. To cite a few examples, 

Saakshar Beti, Sudridh Samaaj initiative: This initiative taken by the team at the Paonta Sahib factory is a career-counselling program for girl students in areas around the factory. Paonta Sahib is an area where female literacy levels are among the lowest in the state in Himachal Pradesh. The factory team at the manufacturing unit provides counsel to the girl child on career opportunities & educational courses. Women achievers in the region are also invited to address the girls about how they overcame their struggles, to help draw out inspiration. 

Joy of Giving Week: Marico has been celebrating the Joy of Giving week in the month of October for a few years now. The week-long celebrations provides members opportunities to contribute to the society and community in a variety of ways. Some of the activities that were held last year included the Wish Tree, which gave a platform to members to fulfill the wishes of underprivileged members of the society through monetary contributions. We also had blood donation camps, organised donation and distribution drives in rural areas. 

Over the Wall: The Over the Wall project was initiated last year, to create an environment of intellectual contribution to drive social change. Post a case study competition, three teams from top business schools were selected by Marico, to help scale-up efforts of three social organisations who are in their start-up stage. These students worked closely with Marico Innovation Foundation to recommend solutions to the specific business problems faced by these start-up social organisations. Many of the recommendations made by the students have been accepted and are being implemented enabling the students and Marico to bring about a big change in the lives of many people. 

GiveIndia: What’s your take on corporate foundations trying to steer change as opposed to CSR efforts integrated within or as a corporate function. Do you think they are different? If so, in what regard?
Mr.Telang: Marico’s efforts for bringing about positive change in the society and the community take place through both its Marico Innovation Foundation (MIF) as well as through CSR efforts at the grassroot level as we believe that everyone can MAKE A DIFFERENCE.

MIF works with business and social organisations to help them enhance social and economic value through breakthrough innovation. The focus of the Foundation is to work with people who have social ideas and to help them scale it up to benefit India in a direct way. MIF has already worked in the areas of renewable energy, waste management, employ-ability, livelihood and healthcare. 

The CSR efforts at the local level take place through involving members and also through our brands. In addition to these, Marico also works with CRY and has concerted efforts in the area of children education through the Nihar Chote Kadam Pragati Ki Aur initiative. Marico’s brand, Nihar Naturals supports the cause of education of underprivileged children, by donating 2% of all is sales proceeds towards this. This is done in association with Child Rights & You (CRY). In addition to the proceeds, the brand has partnered with CRY and has created mobile based teaching modules for children in the rural areas and is also sponsoring 19 projects for CRY across India. 

The philosophy behind all these efforts is to impact as many areas and people that we can. Both approaches have their own objectives and target audience to drive the maximum positive impact in the community and the environment. To quote our Chairman Mr. Harsh Mariwala, “The purpose of life is a life of purpose”. This has been a maxim that has inspired our various such initiatives at Marico.

GiveIndia: Last but not the least, what’s the future of giving at Marico?
Mr.Telang: At Marico, we seek to inspire our members to give back to the society through our purpose ‘MAKE A DIFFERENCE’. We continuously strive and look for newer and innovative ways, through which members feel inspired to positively impact and contribute to our various stakeholders, be it our consumers, members, associates, investors and the community.

I personally believe that as you grow, both professionally and personally, what really gives you fulfillment is not what you get, but what you give others.

We wish Marico all the very best in spreading the Giving Culture.