Update on Mission “Support Families”

In response to urgent needs of cash-strapped families on the ground, on March 22, 2020, we launched the “Support COVID-19 hit families” mission to provide direct-benefit-transfer as financial assistance to daily wagers and migrant labourers who had lost their jobs due to the COVID lockdown.

Thanks to the generous support of over 7900 donors, we raised ₹3.82 crores by April 14. With inputs from our partner NGOs about the evolving situation of extreme hunger among the same communities, on April 14, 2020, at 10 PM we decided to shift the focus of the campaign to fundraising for ration kits.

With the lockdown extended to May 3, families of wage workers and migrant labourers are now urgently in need of dry rations as access is limited with the worsening situation. And this is the critical need we wanted to address by changing the focus of the campaign. 

However, after receiving multiple queries regarding the change of the missions, we realised it is best to keep the two mission pages separate to avoid any confusion. So we have reverted to the earlier mission page for our Support Covid-19 hit Families on April 16 at 7:30 PM.

In those few hours, the ration kits mission raised a total of ₹7.3lakh and this will be reflected on the new mission page Ration Kits for Families Facing Lockdown Hunger. We believe by keeping both missions separate will help our donors give to the cause they choose to support. 

We regret the confusion and inconvenience caused by our decision to merge both campaigns. Going forward, Mission Support Covid-19 hit Families will continue to provide cash support to daily wage earners and their families, helping them to survive the lockdown. And our new Mission Ration Kits for Families Facing Lockdown Hunger will provide weekly ration kits to these families. 

Thank you for your patience and understanding.

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