As we at GiveIndia, charge ahead with larger aspirations, deepening our areas of focus, updating core product experiences, we want our brand to best reflect why we exist, what we believe in, and where we’re headed.
As a brand and an organization, we have grown from strength to strength, be it the commitment to our cause, great products such as Workplace Giving, Subscription and One-time Giving, and most importantly the people of GiveIndia, our nonprofit and corporate partners. Our mission statement is to alleviate poverty by enabling the world to give, at scale. We have welcomed LetzChange to our growing family which takes us many steps forward in realizing our mission. And our new brand identity is a celebration of this union and our mission together.
At the heart of this rebrand is our core focus on accelerating our impact to help alleviate poverty and enable giving at scale. We have incorporated these beliefs into our new branding. We sincerely hope that you notice the important symbolism around charging ahead, the coming together of people and teams, and a bold step forward with the bolder palette of colours.
Our new logo is a combination of the LetzChange triangular device and the Give watermark. The device is a depiction of “fast-forward” which symbolises accelerating giving.
This change is also deeply inspired by the commitment of all our donors and wellwishers and the passion with which they give back to the community. Here’s to many more years of creating deep impact together.
Onwards and Upwards!