In a rare instance of nonprofit mergers, online donation platform Small Change will join forces with GiveIndia, India’s first and largest giving platform, to scale giving from ordinary citizens and make a meaningful impact on alleviating poverty. Both raise funds only for nonprofits.
The two platforms pooling together is a result of their mission alignment to scale every day giving in India by connecting donors to trusted nonprofits. All 63 NGOs supported by Small Change will continue to be supported under the GiveIndia banner.
Founded by former journalist Sara Adhikari, the Small Change platform, launched in 2016, uses a storytelling approach to raise awareness and funds for Indian nonprofits from individual donors.
Commenting on the development, Adhikari said, “At Small Change, our vision is to make giving an everyday reality. GiveIndia being the largest giving platform has made and continues to make a deep impact in this regard through their online giving options and corporate and platform partnerships. We believe that being part of GiveIndia will help us at Small Change channelize our strengths to drive this impact.”
Giving as a practice in India is gaining significant momentum with the increased awareness of poverty-related issues. Leading daily-usage consumer platforms are also taking up the cause to raise donations towards trusted Indian nonprofits.
GiveIndia has powered several such cause-marketing initiatives with Flipkart, Ola, CRED, PhonePe, BigBasket, Ease My Trip and more. Today, GiveIndia enables over 1,000 nonprofits in India.
Atul Satija, CEO of GiveIndia, said, “Our vision is to build a thriving everyday philanthropy ecosystem. It is very heartening to find that there is an increased interest in giving and is further bolstered by the ease in digital payments. It is an exciting time for Small Change to join GiveIndia and our mission to alleviate poverty by enabling giving at scale.”
In May 2018, crowdfunding platform LetzChange also merged with GiveIndia, the combined entity widening the choice of causes, nonprofit projects and geographies for donors.