In December 2010, in partnership with us, MTV & Woodlands launched ECOLUTION - a campaign envisioned towards a greener India. The movement was aimed at developing an eco-consciousness in people through a very simple idea - for every tree planted online, MTV planted one on the ground. The campaign resulted in 59,958 trees being planted!
Since January 2010, MakeMyTrip has been encouraging its air travel customers to offset the carbon emissions generated through their flight; by giving them the opportunity to contribute towards tree plantations whilst they book their ticket on the MakeMyTrip website itself. Known as the MakeMyTrip Green Movement, the initiative has witnessed an enthusiastic response from travelers. In two years, travelers have collectively donated over Rs. 55 lakhs. On ground, this translates into the planting of 3,38,0000 trees and a green cover of over 1,500 square feet.
Thank you Mr. Deep Kalra and the team at MakeMyTrip for making our planet a little greener in a way that you do so best!
Then of course, there are our NGOs, like Tropical Research & Development Centre, Seva Mandir and The Keystone Foundation who implement afforestation projects, give fuel efficient stoves to poor families and more. And last but not the least, our donors, without whose support it may not have been possible to implement these projects. Thank you all for taking out time to make the world a little greener!