We were recently forwarded a mail about a truly unique and yet simple concept that we felt compelled to share with our readers.
Cocodle, powered by Google Custom Search, is an initiative towards helping underprivileged and differently-abled children with the revenue generated by sending search traffic towards Google.com. The first question that came to our mind was “what percentage of the revenue is donated towards charity” and this is how the team at Cocodle has answered it – “As of now, we do NOT have fixed rule on how much percentage of Cocodle’s earning is to be used to meet Cocodle’s objectives. But we will always try to use more than 80% of the Cocodle’s earnings towards achieving the basic Cocodle Objectives.”
With Cocodle, one gets the same results as one would get in Google for any particular search, but it gives you one more good reason to search with the world’s favourite search engine - and that is "helping underprivileged and differently-abled children across the globe". The team at Cocodle plans to support activities of already existing non-profit organizations. Very little is known about the team of Cocodle except that one is a Electronics Engineer from National Institute of Technology and the other is completing is Chartered Accountancy. More details about the people behind the project will help to increase its credibility.
While many organizations promise to do a lot for charity, rarely does one get to see transparently whether these promises have been fulfilled. The Cocodle team seems to understand that and has provided fairly elaborate details of the same on their blog. They have so far donated ~$350 to World Vision and Akshara Foundation over the last 4 months.
The first post on their blog summed up their objectives beautifully:
“Cocodle is not just about helping these children from the revenue generated through Cocodle.com. It’s an initiative towards making a difference by embracing simple habits that can make a change. Let’s all join hands and let’s be the change."
While its a small start, its a truly simple and yet scalable concept which we hope will continue to grow with increased usage and awareness while maintaining high levels of credibility and transparency.
- Dhaval Udani