So here's the second part of our post from earlier this week. Again, to give credit where it is due, the article "Easier Said Than Done : 25 Random Things About Fundraising" is by Jeff Brooks, who is the creative director at Merkle and keeper of the Donor Power blog. The article appeared on the Fundraising Success website.
Most of the demographic and sociographic facts given here are from the book, “Who Really Cares: The Surprising Truth About Compassionate Conservatism,” by Arthur Brooks.)
Read on.....
"17. Donors are all-around excellent people. They are significantly more likely than nondonors to give blood, help the homeless with food or money, give up their seats to others, give directions to strangers, or return mistaken excess change to cashiers.
18. Donors also are more tolerant and open-minded than nondonors. They are less likely to be prejudiced against members of other races and religions. Compared to nondonors, they have a more favorable opinion of all kinds of groups, including labor unions, big business, environmentalists, feminists, welfare recipients, Congress and the military.
20. The return on investment for charitable giving is $3.75 to the dollar. That is, for every dollar a donor gives to charity, she eventually becomes $3.75 wealthier. It’s not clear whether the dollar given directly causes the $3.75 return, but the correlation between the two is so strong and consistent that it’s obvious they are connected.
21. A dollar given to charity doesn’t just enrich the donor; it also adds more than $19 to the gross domestic product. That’s an almost unbeatable level of economic stimulus. Giving is patriotic!
22. Givers are more happy than nongivers. They’re 43 percent more likely to say they are “very happy.” Nongivers, on the other hand, are three and a half times as likely to say they’re “not happy at all.”
23. Givers are more healthy than nongivers. They are 25 percent more likely to say their health is excellent or very good than are nongivers."
"17. Donors are all-around excellent people. They are significantly more likely than nondonors to give blood, help the homeless with food or money, give up their seats to others, give directions to strangers, or return mistaken excess change to cashiers.
18. Donors also are more tolerant and open-minded than nondonors. They are less likely to be prejudiced against members of other races and religions. Compared to nondonors, they have a more favorable opinion of all kinds of groups, including labor unions, big business, environmentalists, feminists, welfare recipients, Congress and the military.
20. The return on investment for charitable giving is $3.75 to the dollar. That is, for every dollar a donor gives to charity, she eventually becomes $3.75 wealthier. It’s not clear whether the dollar given directly causes the $3.75 return, but the correlation between the two is so strong and consistent that it’s obvious they are connected.
21. A dollar given to charity doesn’t just enrich the donor; it also adds more than $19 to the gross domestic product. That’s an almost unbeatable level of economic stimulus. Giving is patriotic!
22. Givers are more happy than nongivers. They’re 43 percent more likely to say they are “very happy.” Nongivers, on the other hand, are three and a half times as likely to say they’re “not happy at all.”
23. Givers are more healthy than nongivers. They are 25 percent more likely to say their health is excellent or very good than are nongivers."
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