India's new economy creates thousands of givers



The Payroll Giving programme at GiveIndia now has close to 25,000 people participating in it.  The fact that India has become the world's back office has a big role to play in the growth of our programme. Successful Business Process Outsourcing companies (BPOs) employ thousands of eager youth in cities across India.  

GiveIndia works with some of the giants of the industry like Genpact, WNS and Firstsource.  The young and dynamic workforces of these companies know that they are very fortunate to be part of this BPO boom and we feel that this sense of gratitude is what motivates them to give back and contribute a small part of their salary to a good cause.

Aside from BPOs, we think that retail and hospitality are two other areas where the Payroll Giving programme has great potential.  So far GiveIndia has not hooked any of the big players but we think it's just a matter of time before we get our first break in these sectors.

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